Situated alongside Moscow’s famous Red Square, the GUM Shopping Arcade is a vast complex of shopping galleries topped with an immense, semi-cylindrical glass roof, the diameter of which measures 46 feet.
The 200 or so sumptuous boutiques housed within it are devoted to luxury foreign brands and reflect the grandeur and prestige of this architecturally unique shopping arcade built principally from marble and granite.
In the centre of GUM by the fountain there is ARTICOLI shop (Half a thousand square meters in the very heart of Moscow exclusively dedicated to cosmetics and perfumery products). It is in this historical and cultural setting that our Swiss cosmetic ranges Cellcosmet and Cellmen are showcased since its very beginning in 1999.
A true haven of beauty located in the very heart of GUM’s one and a half miles of shopping arcades.