The most comprehensive trade fair for the Swiss beauty industry took place in Zurich in March. Our brands were present and enjoyed a run-away success with the many visitors who came to find about new products, the latest technologies being used in treatments, and their subsequent application in beauty salons.
Our Swiss distributor, Jean-Pierre Rosselet Cosmetics AG, had a surprise in store for the Beauty Forum this year. He had fitted out the stand with real treatment cabins where therapists were able to demonstrate first-hand the Cellcosmet-Cellmen Professional™ treatment methods.
Performed as they would be in-salon, the assortment of techniques demonstrated was particularly appreciated by the Forum’s hosts.
Renowned for his professionalism, Jean-Pierre Rosselet Cosmetics AG, also used the space to create a temporary store in the colours of our Cellcosmet-Cellmen brands. The retail products on display were arranged in such a way as to immediately attract the consumer’s attention, while still offering a functional and practical sales area.